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Meet the Designer

Chris Retzlaff G.G. (GIA)

I didn’t choose jewelry design; it chose me. It wasn’t my original plan. Life took a different turn when I crossed paths with an individual who would alter my trajectory forever. Jay, introduced me to the world of diamonds and gemstones, and I was instantly captivated.

AVID Sports Jewelry came as another twist of fate during an afternoon of fishing with a close friend and mentor in the jewelry industry. We often enjoyed “talking shop” only this time was different. She turns to me and says “Why not harness your enthusiasm for sports and combine it with your love of gemstones; design something extraordinary for all sports fans!” Patty, you were always smarter than me. 

That was all I needed as her suggestion ignited a creative spark, leading to the creation of a sports-inspired jewelry line dedicated to the most AVID of sports fans.

As a Graduate Gemologist (G.I.A.) and loyal sports fan, I understand the powerful connection that exists between the fans, athletes, and the teams they hold dear.

Whether you’re a proud parent of a student athlete, a dedicated college alum, or an unwavering supporter of your favorite team, AVID offers something truly exceptional: jewelry infused with the colors and spirit of your team, all with a touch of sophistication and sentiment.

Make each piece your own with engraved charms and gemstones in your team’s colors, or player’s initials.

Team owners, coaches, and athletes often emphasize, “It’s all about the fans. Without them, we couldn’t play the game we love.”

The same principle holds true for AVID. Without the support of my dedicated fans, I couldn’t do what I love. To each and every fan who proudly wears my jewelry, I extend my heartfelt gratitude. I hope you enjoy wearing my creations as much as I enjoy designing them for you.

All My Best,
Chris Retzlaff G.G. (GIA)